Facebook Webinar | Social Media Education

Here are some fascinating Facebook facts that you might serve as a sneak peek into our 21st-century values in America.

1. 56 percent of Americans think it's irresponsible to friend your boss on your Facebook.

A survey released in February 2010 showed the majority of Americans don't find it socially acceptable to be Facebook friends with their boss. The study of 1,000 people by Liberty Mutual's Responsibility Project suggests that despite an increasing overlap between our work and home lives, we continue to value a separation between the two.

In the meantime, 62% of those surveyed said it's wrong for a manager to befriend an employee on Facebook. Also yet 76 percent of respondents said it was acceptable to befriend a peer on Facebook, suggesting what we truly value is that our work performance be judged on its own merits rather than getting ahead based on personal relationships. This is not the right thinking in our opinion.

2. Facebook links about sex are shared 90% more than average anywhere else.

Facebook confirms the old adage: That sex sells. From February until May 2010, social media scientist Dan Zarrella processed over 12,000 links to news sites and blogs. He discovered that links about sex were approx. 90% more likely to be shared on Facebook than any other subject matter.

Dan also discovered that links with positive sentiment, were more likely to be shared on Facebook than those with negative viewpoints. Should be a lesson learned for many.

3. People in Facebook relationships are happier than single people.

In February 2010, Facebook marked Valentine's Day by comparing the relationship status of its users to their happiness -- this was surmised based on the level of positive or negative sentiment in the user's Facebook status updates.

The result: People in relationships were found to be slightly happier than single people. Those who were married or engaged were also happier than single people on average However, Facebook users in an "open relationship" -- where the partners are not exclusive to one another -- were significantly less happy than single people. Monogamy, it seems, still makes us happy.

4. 21% of people would break up via Facebook online than in person.

A survey of 1,000 Facebook users - 70% of whom were male, found that 25% had been "dumped" via Facebook by their partner changing their status.

21% percent of those surveyed said they would end a relationship by changing their Facebook relationship statuses to "single." While worrisome, the survey does show the majority of people do not split up via Facebook.

For this unfortunate task, we still turn to more personal forms of communication. This particular study also appears to heavily weight towards men ~ a survey found that 9% of women have initiated a breakup via Facebook, versus 24% of men.

5. 85 percent of women are annoyed by their Facebook friends

For women on Facebook, friends can sometimes be irritating. In a study conducted by Eversave, 85 percent admitted to having been annoyed by their Facebook friends. Of these annoyances, the most cited was "complaining all the time" 63 percent.

Some other pet peeves included "sharing unsolicited political views" (42 percent) and "bragging about seemingly perfect lives" (32percent).

While I've yet to see a similar survey focused on men, it's probably safe to assume these feelings are universal: Our friends are a source of joy and occasional irritation.

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Facebook and its Power

Facebook has become more than some social media website. It's power has derived from the cult like following that has formed by a collective use of the site. I do not suggest that it is a bad cult in anyway except to say that people on Facebook are committed to the cause. That cause is about sharing, interacting, talking Facebook talk, sharing links, lives, photos, videos and more. People love to share, gossip, create relationships and talk business and this social media platform has become the favorite to do that. From a business stance, you can create the conversation and if you engage your audience, they will share you around to others that are in their circle of friends. The trick is to make sure you engage them and not blast them and spam them. Perception is reality with social media so make sure that you become a trusted source and not a spammy commercial.

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